Arora, Ph.D., R. and Singer, Ph.D., J. (2006) “Cognitive and Affective Service Marketing Strategies for Fine Dining Resturant Managers”, Journal of Small Business Strategy, 17(1), pp. 51–62. Available at: https://libjournals.mtsu.edu/index.php/jsbs/article/view/57 (Accessed: 28 September 2021).