Idea or Prime Opportunity? A Framework for Evaluating Business Ideas for New and Small Ventures. Journal of Small Business Strategy (archive only), [S. l.], v. 15, n. 1, p. 59–80, 2004. Disponível em: https://libjournals.mtsu.edu/index.php/jsbs/article/view/9.. Acesso em: 4 may. 2024.