From Mass Customization to Customization: An Opportunity for Entrepreneurial Defferentiation. Journal of Small Business Strategy (archive only), [S. l.], v. 15, n. 1, p. 49–58, 2004. Disponível em: https://libjournals.mtsu.edu/index.php/jsbs/article/view/7.. Acesso em: 5 may. 2024.