Errors Small Business Managers Make in Product Introduction Decisions: What Were They Thinking?. Journal of Small Business Strategy (archive only), [S. l.], v. 14, n. 1, p. 32–52, 2003. Disponível em: https://libjournals.mtsu.edu/index.php/jsbs/article/view/517.. Acesso em: 6 may. 2024.