Small-Town Merchants are Not Using the Recommended Strategies to Compete Against Nationial Discount Chains: A Prescriptive Vs. Descriptive Study. Journal of Small Business Strategy (archive only), [S. l.], v. 13, n. 1, p. 80–87, 2002. Disponível em: https://libjournals.mtsu.edu/index.php/jsbs/article/view/495.. Acesso em: 3 may. 2024.