IBÁÑEZ, M. J. Inter-firm marketing collaboration in family businesses: The role of risk aversion. Journal of Small Business Strategy, [S. l.], v. 31, n. 2, p. 53–61, 2021. Disponível em: https://libjournals.mtsu.edu/index.php/jsbs/article/view/1781. Acesso em: 4 oct. 2022.