Human, S. E., Clark, T., Baucus, M. S., & Eustis, A. C. (Sandy). (2004). Idea or Prime Opportunity? A Framework for Evaluating Business Ideas for New and Small Ventures. Journal of Small Business Strategy (archive Only), 15(1), 59–80. Retrieved from https://libjournals.mtsu.edu/index.php/jsbs/article/view/9