GRIMM, Richard C.. Effectuation: An Alternative Approach for Developing Sustainability Architecture in Small Business. Journal of Small Business Strategy, [S.l.], v. 23, n. 1, p. 55-70, jan. 2013. ISSN 2380-1751. Available at: <https://libjournals.mtsu.edu/index.php/jsbs/article/view/168>. Date accessed: 20 jan. 2020.