Field Case Consulting: Ten Keys for Success

Authors

  • Michael D. Ames California State University, Fullerton
  • Paul Hugstad California State University, Fullerton

Abstract

One AACSB accredited College of Business and Economics believes so strongly in the value of student consulting that it requires all of its graduating MBA students to consult. For ten years, its MBA student consulting teams have achieved consistently high ratings  in national field case competitions. This business brief explains why and how this curriculum component was instituted, and identifies ten keys for success. It  also offers  useful  background information for those interested in launching a similar progran1. The authors note that they have also applied the ten keys successfully  to undergraduate student consulting.

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Published

2015-06-17

Issue

Vol. 11 No. 1 (2000)

Section

Small Business Brief

License

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How to Cite

Field Case Consulting: Ten Keys for Success. (2015). Journal of Small Business Strategy (archive Only), 11(1), 85-89. https://libjournals.mtsu.edu/index.php/jsbs/article/view/443