Export Entry in Small Companies: Effecs of Timing on Strategy and Performance
New and small companies are increasingly active in exporting, but little is known about relationships between timing of this decision and international strategy. or performance. This exploratory study examines effects of early and late export entry on international strategy and performance in a sample of 134 exporting U S. manufacturers. Results show different patterns of international strategy are associated with early versus late export entry, and that depending on timing of this entry, certain strategies result in improved performance.
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