Export Entry in Small Companies: Effecs of Timing on Strategy and Performance

  • Candida G. Brush Boston University

Abstract

New and small companies are increasingly active in exporting, but little is known about relationships between timing of this decision and international strategy. or performance. This exploratory study examines effects of early and late export entry on international strategy and performance in a sample of 134 exporting U S. manufacturers. Results show different patterns of international strategy are associated with early versus late export entry, and that depending on timing of this entry, certain strategies result in improved performance.

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Published
1996-08-11
How to Cite
BRUSH, Candida G.. Export Entry in Small Companies: Effecs of Timing on Strategy and Performance. Journal of Small Business Strategy, [S.l.], v. 7, n. 3, p. 53-68, aug. 1996. ISSN 2380-1751. Available at: <http://libjournals.mtsu.edu/index.php/jsbs/article/view/349>. Date accessed: 25 may 2018.
Section
Articles