Impact of Operational Planning on Small Business Retail Performance

  • LuAnn Ricketts Gaskill Iowa State University
  • Howard E. Van Auken Iowa State University
  • Hye-Shin Kim Iowa State University


This study examined operational planning activities (inventory, marketing, financial, and personnel) of successful (n=92) and failed (n= 91) small  business apparel and accessory retailers. Results suggest that inventory, marketing, and financial planning activities significantly differed between groups with successful retailers being more likely than failed retailers to engage in such functions. No differences were found between groups in personnel planning. Study implications are discussed for small business practitioners and academic researchers.

Jan 9, 1994
How to Cite
GASKILL, LuAnn Ricketts; VAN AUKEN, Howard E.; KIM, Hye-Shin. Impact of Operational Planning on Small Business Retail Performance. Journal of Small Business Strategy, [S.l.], v. 5, n. 1, p. 21-36, jan. 1994. ISSN 2380-1751. Available at: <>. Date accessed: 25 feb. 2018.